H&M opens its Broughton Street location at noon today.
The Swedish retailer sells clothing and accessories for men, women and children and has over 400 locations in the United States.
The storefront is a major part of Ben Carter's Broughton Street Collection development plan.
The first 200 shoppers in line will receive a surprise giveaway and a 25% discount off your entire purchase.
Bring old garments for recycling before noon for a 15% discount off your next purchase and the chance to win an H&M gift card up to $250.