Thursday, January 9, 2020

'Savannah's Waterfront' brand and name change introduced

Posted By on Thu, Jan 9, 2020 at 2:43 PM

Savannah Waterfront Association announced today what it calls "a major
rebranding of the Association and the area of downtown north of Bay Street as “Savannah’s Waterfront” to highlight the destination to residents and visitors."

Ansley Williams, President of Savannah’s Waterfront and CEO of Live Oak Restaurant Group with four restaurants on River Street stated “The new brand helps us better market the collective businesses along the waterfront as an attraction not to be missed during your visit to Savannah. With new
developments on both east and west ends and on Hutchinson Island, the timing was right for us to re-evaluate our image.”

The new developments in question include the Plant Riverside development on the west end of River Street — a Marriott property — a major expansion of the Savannah Convention Center on Hutchinson Island, and at least two more hotels planned for the immediate vicinity of the current Homewood Suites on the east end of River Street.

“There’s always a reason to come down to Savannah’s Waterfront” said Julie Ford Musselman, new Executive Director of the Association. A fifth generation Savannahian whose ancestors arrived in the U.S. from Ireland onto River Street, Julie has deep ties to the city. Previously she served as Executive Director of the Georgia Association of Convention & Visitors Bureaus for 12 years and has run her own event planning company, Hostess City Celebrations, for the last 20 years.

“I’m delighted to work with the property owners, restaurateurs and merchants to promote this area as a clean, safe, fun environment with activities enjoyed by all," she says.

Julie is joined by Brigitte VanBaelen-Szychowski, new Operations Manager for Savannah’s Waterfront.
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