Thursday, April 16, 2020

Visit Savannah unveils marketing campaign for economy re-start

Posted By on Thu, Apr 16, 2020 at 11:57 AM

click to enlarge Samples of the campaign's marketing material.
Samples of the campaign's marketing material.

Visit Savannah announced today a marketing campaign urging locals to "Rediscover Our City" — as soon as it is deemed safe to do so by health and government officials.

In a statement some might perhaps find provocative, a spokesperson says "Since before either the mayor or the governor issued orders to shelter in place and avoid contact outside of the home, Visit Savannah and Visit Tybee’s communications team have been planning ahead for the time when restrictions are lifted and the first signs of recovery are apparent."

The campaign "will include creative spots and social media assets with bucket list items for Savannah area residents to check off."


Some ideas include saying hi to friends at a favorite restaurant, or enjoying a to-go lunch in a square.

Other catch-phrases in the campaign will include "We Missed Y'all," and "It's Been Awhile."

Promotional material for the campaign includes the statement, "It'll soon be time." But how soon, of course, is unknowable at this time.

“Recovery post-COVID 19 must begin at home and we want to be a big part of
jump-starting the local economy,” says Visit Savannah President Joe Marinelli.


Marinelli says that Visit Savannah has three objectives for the campaign. First, to
provide a boost to the lagging area economy and to get locals out around town
to support area businesses and attractions.

Second, to "unify the message among local media outlets and channels so that
one message, 'Rediscover Our City,' resonates in strong way to support the
economy."

And thirdly, to "leverage Visit Savannah’s leadership in the local marketplace as
a strong marketing organization with the ability to drive traffic to local businesses
that the community knows it to be."

The state shelter-in-place order continues through April 30, but could be extended by the governor.  

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