Local students recently had the opportunity to collaborate with what many would call one of fashion’s most well-known designers.
Students and leadership at the Savannah College of Art and Design collaborated with Tibi founder and creative director Amy Smilovic and her team on the brand’s new Fall 2021 campaign. The campaign debuted the last weekend in June.
Tibi has been a part of the fashion industry for over 20 years, with merchandise in Bergdorf Goodman, Neiman Marcus, Nordstrom and many other nationwide retailers. Smilovic is originally from just down the road in St. Simons Island.
According to SCAD, Smilovic reached out to Founder and President Paula Wallace about the collaboration earlier this year because of the insane talent coming out of the university. Smilovic wanted the campaign to be shot in Coastal Georgia, and she thought it would make perfect sense to include SCAD.
More than 30 students from all different degree programs including fashion design, photography, film and television, social media strategy, and more, had the chance to work on the Tibi campaign.
“In partnership with dear friend Amy Smilovic, I’m delighted to celebrate Tibi’s forthcoming fall collection—an exhibition of both resplendent ready-to-wear and the far-ranging talents of SCAD’s brilliant Bees,” Wallace said. “From filming to fashion sketches, from modeling to photography, more than 30 SCAD students from nine distinctive degree programs collaborated with Tibi’s team to create a compelling, one-of-a-kind campaign.”
Students involved in the collaboration said it was not only fun to work on the campaign, but it was also beneficial to their future careers. Nick Thomsen was a Commercial Photography student when he worked on the Tibi campaign, and has since graduated from SCAD.
“From my personal experience, it never felt like we had to be coddled or anything while on set. They knew we knew what we were doing and we all made a great team,” Thomsen said. “SCAD definitely helped prepare me for this industry and being able to have this experience, among others before even graduating, showed me I could do this right as I graduated. I’m now in Brooklyn, NY assisting photographers and it was a great way to close out my SCAD career.”
The shoot took multiple days and utilized 10 locations throughout SCAD’s Savannah campus. Some of the locations that may look familiar in the campaign are the university’s Ronald C. Waranch Equestrian Center, Pepe Hall, and SCAD Savannah Film Studios.
“To narrate the season, we chose a shoot location that made us feel alive again,” Tibi said in a statement.
Tibi’s Fall 2021 collection is all about bridging the past with the bright future. The brands said after a year full of uncertainty and unforgettable lessons, the collection wants to embrace feelings of joy and moving forward, while respecting the past.
“This season bridges the past with the tomorrows ahead; leaving us with a newfound respect for old traditions - clothing that has been warped and manipulated to feel utterly new and modern; a regard for elegance but fully twisted and updated,” Tibi said.
The Fall 2021 campaign features a wide variety of pieces that somehow perfectly have both a classic feel and bold, modern vibes. Wallace described the campaign as, “a feast for the senses.”
“SCAD was a phenomenal experience, what started as the idea of shooting a fall campaign quickly morphed into a fully creative experience,” Smilovic said. “It was incredibly inspiring to be around such young unbridled talent.”
Tibi also did a master class for SCAD students and faculty from the historic Lucas Theater that gave the university community an even deeper experience. To shop Tibi, head to tibi.com