Poppin’ up, Wing-N-It

Local wing pop-up shop gaining traction across Georgia

Wing-N-It serves a fan favorite, honey lemon-pepper wings along with hand-cut fries.
Wing-N-It serves a fan favorite, honey lemon-pepper wings along with hand-cut fries.
Who doesn’t love a good, fried chicken wing glazed in freshly made honey lemon pepper sauce with a delicious side of handcut fries made to order? Only the people who haven’t tried it.

Wing-N-It Savannah was birthed in the pandemic during a time where many decided to follow their life’s passion and make a living from their heart.

Kenneth Rouche is the owner of Wing-N-It Savannah, your “not-so-formal wing shop.” The special thing about the shop is that it doesn’t have a stationary location, but you can catch the Wing-N-It team popping up all over town. The owner says that his pop up wing shop has a strong sense of community and they aim to drive communities together across Georgia, starting with his hometown of Savannah.

click to enlarge Poppin’ up, Wing-N-It
Photo courtesy of Wing-N-It
Cauliflower wings serve as a great alternative for vegetarians, available at Wing-N-It, the "not-so-formal wing shop."
Rouche says that he made Wing-N-It intentionally less accessible than many of the other wing spots in Savannah to keep people guessing. Operating primarily through social media, you have to be “in the know” to know where Wing-N-It is going to pop up next.

Rouche said he and his team intentionally try to hit every part of Georgia. From Macon to Augusta to Atlanta on a monthly basis and even Brunswick, South Carolina, Wing-N-It is always on the go.

click to enlarge Poppin’ up, Wing-N-It
Photo courtesy of Wing-N-It
A plate is served with Wing-N-It cauliflower wings, handcut fries and honey biscuits.
“You can find us going from a paint-and-sip, to a lumber yard, to a suit-and-tie event, to a church … literally that’s how our days go,” Rouche said. “There’s not just one demographic that enjoys Wing-N-It and I love that part.”

Rouche said the concept of Wing-N-It stemmed from his stagnating marketing company.

“I couldn’t get anyone to take me seriously,” he said. “I had a lot of tools and connections, but I couldn’t get anyone to take our marketing company seriously, so I sat at the table and decided ‘We are going to start our own company to show people what great things we can do for a company.”

click to enlarge Poppin’ up, Wing-N-It
Photo courtesy of Wing-N-It
Wing-N-It wings are made fresh and made to order.
Rouche said he then started Wing-N-It because he truly wanted to work with food his whole life. He said he went to school for culinary arts and though he didn’t finish, he has worked in management positions in the food industry for many years. He said because of his education and experience, he developed stable concepts behind creating and serving food and a great busy savvy.

The owner said he finally decided instead of making other companies more rich and successful why not direct that toward his own business? Rouche said his goal is to make Wing-N-It a franchise, and due to his gaining popularity amongst locals, he’s off to a good start.

“Our goal is to be the best wing spot in Georgia,” he said. “We will take over our state first and then go from there.”

For the sake of a sneak peak, one of Wing-N-It’s upcoming events involves partnering with Paint Bar for a ‘Trap N Paint’ Glow Party on July 3. Of course, you have to visit Wing-N-It’s Facebook page for more details, at facebook.com/wingnitsavannah or their Instagram page @wingnitsav for more details.

About The Author

Brandy Simpkins

Brandy Simpkins is a born and raised Savannahian and an alumna of Savannah Savannah State University where she received her B.A. in English Language & Literature. Simpkins enjoys writing more than anything else in the world. She is a curious journalist, an astute essayist, and captivating spoken-word artist...
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