SCAD brings top design leaders to Savannah

Also launching new sneaker design minor

L-R: Decode the power of self-presentation with Elle fashion features director Véronique Hyland, Mon., April 4. Advocate for the culture with Adjaye architect, Beyond the Built Environment founder Pascale Sablan, Tues., April 5.

The Savannah College of Art and Design (SCAD) will present the 16th edition of SCADStyle on April 4-6 in Savannah and Atlanta. 

SCADStyle is the university’s annual design summit that features top industry leaders in fashion, beauty, design, architecture, photography and more.

This year, guests include writer, curator and director of Gagosian Gallery Antwaun Sargent, author and pop artist Ashely Longshore, photographer Tyler Mitchell, “Elle” Fashion features director Véronique Hyland, and many more.

SCAD Executive Director of PR & Marketing JJ Maxwell said guests at SCADStyle are a reflection of the university’s top programs.

“We ask our students and our faculty ‘Who are you following? What YouTube channels are you watching? What books are you reading?’ and we go out to these creative leaders and ask them to speak with our students, alumni and community,” Maxwell said.

Audiences will learn about industry best practices, future innovations and will leave feeling inspired. Maxwell says SCADStyle also presents great networking opportunities.

“One of the best things about this is that many times, this leads to jobs or internships for our students to work with these creative powerhouses,” he said.

For the first time, there will also be discussions about the sneaker industry to launch the brand new sneaker minor available to SCAD students in Savannah and Atlanta. The new minor is designed to propel students to the top of the growing field.

The minor includes five courses that will teach students the skills of sketching, rendering, concept development, design, digital prototyping, and branding for luxury and high-performance sneakers.

There are already multiple alumni working for leading brands like Nike, adidas, YEEZY, Reebok and others. Four alumni working in the sneaker industry are set to speak as guests at SCADStyle on Tues., April 5 at 2:30 p.m.

Overall, Maxwell says he hopes SCADStyle 2022 will provide insightful information and inspiration to both students and the Savannah community.

“We’re really thrilled to be able to offer this to our community and have people come in and see these people,” Maxwell said. “It’s terrific to have these speakers come and see our beautiful city, some of them for the first time.”

To view a full schedule of events, see the full guest list, and get tickets to SCADStyle 2022, visit scad.edu/scadstyle.

About The Author

Lauren Wolverton

Lauren Wolverton is self-described storyteller, fashion addict and lover of lattes. At Connect Savannah, she is a journalist and a strategic marketing consultant. Wolverton grew up between Georgia and Mississippi, then went on to graduate from Mississippi State University. A job as a news producer at a local television...
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