“The first time I had a shot of it, I felt like I’d had an acupuncture treatment,” recalls Brighter Day owner Peter Brodhead. “It was a ‘wow wow wow’ moment.”
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Honoring Brighter Day’s foodie elders
When Janie and Peter Brodhead opened up Brighter Day in 1978, eating organic was downright revolutionary. Enlightening people about the ethical origins of food was a challenge, especially when culinary choice wasn’t much more than sprinkling wheat germ on salad.