Print Ad Sizes
Full Page with bleed
10.5 inches wide x 11.5 inches high
Full Page
9.5 inches wide x 10.5 inches high
Junior Page
7.095 inches wide x 8.35 inches high
3/4 Vertical
7.095 inches wide x 10.5 inches high
3/4 Horizontal
9.5 inches wide x 7.81 inches high
2/3
9.5 inches wide x 6.94 inches high
1/2 Vertical
4.6875 inches wide x 10.5 inches high
1/2 Horizontal
9.5 inches wide x 5.19 inches high
1/3 Vertical
4.6875 inches wide x 6.94 inches high
1/3 Horizontal
9.5 inches wide x 3.44 inches high
1/4 Horizontal
9.5 inches wide x 2.56 inches high
1/4 Strip
2.2812 wide x 10.5 inches high
1/4 Square
4.6875 inches wide x 5.19 inches high
1/6
4.6875 inches wide x 3.44 inches high
1/8 Vertical
2.2812 inches wide x 5.19 inches high
1/8 Horizontal
4.6875 wide x 2.56 inches high
1/12 Vertical
2.2812 inches wide x 3.44 inches high
1/12 Horizontal
4.6875 inches wide x 1.69 inches high
1/16
2.2812 inches wide x 2.56 inches high
1/24
2.2812 inches wide x 1.69 inches high
Print Ad Specs • Return to Top
Preflight for IndesignYou can use this to check your Indesign file before sending us PDFs.Right click and choose "Save Link As.." to download a copy of our Indesign preflight settings.
The settings can be loaded into InDesign via the Preflight palette, found under Window>Output>Preflight.
PDF Settings for Indesign, Illustrator and Photoshop
Use these settings to export your file as a PDF, no matter if its in Indesign, Illustrator or Photoshop. Click here to download a copy of our PDF Export settings for creating PDF files from Indesign.
The settings can be loaded into Indesign, Illustrator or Photoshop via File>Adobe PDF Presets>Define...
Color profiles for glossy and non-glossy pages:
Glossy pages color profile (click to download): US Web Coated (SWOP) v2.csf
Non-Glossy pages color profile (click to download): US Newsprint (SNAP 2007).csf
File Formats accepted: PDF, EPS, JPEG, TIFF, Photoshop.
Color Correction: 3% for detail white, 35% midtones and 85% shadows.
Resolution: 300 dpi for color or grayscale, 600 dpi for bitmap.
Color: CMYK Only. See above for color profiles.
Crop or Bleed marks: NONE, please build ad to exact size with no bleed
Physical media accepted: CD, DVD or thumbdrive
Email:Please contact your sales rep for email address to send ads to.
DEADLINES FOR ADS
Space Reservations: 12 Noon Wednesday. before publication date
Camera Ready ads: Noon Friday before publication date
Web Ad Sizes • Return to Top
Leaderboard
728 pixels wide x90 pixels high
Pencil Banner
975 pixels wide x 35 pixels high
Homepage Full
468 pixels wide x 60 pixels high
Half Page ATF
300 pixels wide x 600 pixels high
Medium Rectangle ATF
300 pixels wide x 250 pixels high
Medium Rectangle BTF
300 pixels wide x 250 pixels high
3:1 Banner ATF
300 pixels wide x 100 pixels high
3:1 Banner BTF
300 pixels wide x 100 pixels high
Footerboard
728 pixels wide x 90 pixels high
Site Skin
(Call for Sizing)
Web Ad Specs • Return to Top
File Formats Accepted: GIF, JPG, PNG, SWF, 3rd party ad tags
Resolution: 72 dpi (dots per inch)
Color Profile: RGB only
File Size: 100K or less
Animation: Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
Click-through URL: Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
Flash: All SWF Flash files must be submitted along with a back-up GIF/JPG/PNG file. Also, all SWF Flash files must contain a clickTag and should be published for Flash Player 10.0 or an earlier version.
Content: Ads must not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.